Google to Include AMP to Search Results

December 9, 2015—Google announced that, as early as February next year, it will start directing traffic to Accelerated Mobile Pages (AMP) by integrating them into search. AMP was first introduced last October. It is a Google-led open source project aiming to make browsing through mobile devices a faster experience for users. Google says that tests conducted via publisher Pinterest showed that AMP content “load four times faster and use eight times less data than traditional mobile-optimized pages.”

According to Google’s numbers, 40% of users tend to leave websites that takes more than three seconds to load; mobile pages currently take at least eight seconds to load. Pinterest’s results show a significant jump in performance and may just be the ticket to get users to consume more content via mobile devices.

Google has already brought in publishers and advertisers who will start creating content and supporting AMP in their platforms in early 2016. The company will continue to find more technology partners, platforms, and content creators in the weeks to come.

You can learn more about AMP and even create your own AMP page here.

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